Where Your Money Goes
Dura makes it easy to avoid Amazon, Walmart, and private equity-owned chains, and patronize businesses that answer to their workers and communities.
You can discover who actually owns your coffee shop, dentist, or favorite insta-brand. Then you can see how much of your money private equity and distant shareholders take each month, and how much is skimmed by financial middlemen.
Dura offers specific vetted replacements to help keep your money circulating in the real economy.
Research
We evaluate businesses by structure and legal requirements instead of marketing and press releases. We care about what businesses do with the surpluses they generate.
Dura’s research and automation let you redirect your spending toward businesses that keep money in your local economy and away from those that extract it.
Democracy Needs Support
The highest scoring businesses on Dura are worker-cooperatives. Major decisions in these businesses are made democratically by the people most impacted by the outcomes: the workers. The largest and most economically destructive corporations in America are run as dictatorships.
Practicing disagreement and shared governance inside our local economies is how democracy stays alive outside them.
Dura builds the infrastructure to opt out. It gives you the power to choose who controls your money after you spend it: a business governed by working people, or an extractive corporation controlled by distant shareholders.