Search any business or brand. Dura traces the ownership up to whoever ultimately profits — no account needed.
Connect your card and every purchase gets sorted automatically — member-owned, owner-operated, or shareholder-owned — so you can see the pattern, not just one transaction at a time.
Sample data
How this week's spending splits by who owns the businesses you paid.
The purchase barely changes. Who profits does.
Your ride across town
Uber
Publicly traded
The Drivers Cooperative
Worker-owned
+75 on the Dura Score
The weekly grocery run
Walmart
Publicly traded
WinCo Foods
Employee-owned
+66 on the Dura Score
The hardware run
Home Depot
Publicly traded
Ace Hardware
Retailer co-op
+72 on the Dura Score
Every answer starts in the public record — state filings, corporate registries, ownership databases — and is reviewed by a person before it’s published. Coverage grows every week, and the businesses people look up most get researched first.