Every business you pay is owned by somebody — a founder, a co-op, a private-equity fund, shareholders on a public exchange. That fact is usually invisible at checkout. Dura traces it: search a business or brand and we follow the ownership chain up to whoever ultimately profits.
For people who connect their bank accounts, we do the same tracing across everything they buy, so a month of spending shows as a pattern — how much went to member-owned businesses, how much to owner-operated ones, how much to shareholder-owned ones — instead of one transaction at a time.
Every answer starts in the public record — state filings, corporate registries, ownership databases — and is reviewed by a person before it’s published. Coverage grows every week, prioritized by what people actually look up.
Questions or corrections? Get in touch.